la giraffe Circa 1930’s

This is a classic example of early-to-mid 20th century French commercial enamelwork, combining humor, bold illustration, and strong typography. The central giraffe motif, shown washing soap in a wooden tub, reflects the playful visual strategies used by French manufacturers to establish brand memorability before the dominance of modern advertising.

The slogan “La seule qui n’a pas besoin de se monter le cou pour faire mousser” is a period-specific play on words, reinforcing both product performance and visual identity. The palette of deep green, red, yellow, and cream is typical of high-quality enamel signs produced for long-term outdoor display.

VINTAGE ENAMELED SIGN

$1500

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  • Origin: France

    Period: Circa late 1920s – early 1930s

    Material: Vitreous enamel on steel

    Condition: Visible patina and wear consistent with age and original mounting holes present.

    Age estimated by by material, weight ad condition. No certificate of authenticity, buyer’s discretion advised.

  • Height : 27.5”

    Width : 13”

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